Making an AI's reasoning visible, so people could rely on it.
Privacy and emotional safety kept 1M+ readers coming back.
Rare-disease care, where one wrong signal breaks trust for good.

Healthtech
Owned the PAG Leader Platform end to end, and redesigned patient onboarding — ~10% more patients completing it.


Consumer mobile
Led growth and retention as the app scaled past 1M downloads — retention +14%, daily engagement +25%.


Enterprise B2B SaaS
Built 3 platforms and an explainable-AI redesign, so 1,000+ users could trust the recommendations they were given.


Mental health
Redesigned onboarding and subscriptions around emotional safety and transparency — solo, across 5 product areas.