1M+App downloads1,000+Enterprise users70+Advocacy groups
Selected cases

A healthtech platform for rare-disease patient groups, with 10% more patients completing onboarding
Owned the PAG Leader Platform end to end and redesigned patient onboarding for the caregivers signing up.
- AI research
- Product strategy
- Cross-platform


Growing a romance reading app from 100K to 1M+ downloads in under a year
Led growth and retention around the evening wind-down ritual: retention +14%, daily engagement +25%.
- Growth & retention
- UX strategy
- A/B testing


Making AI job matches explainable for 1,000+ enterprise users
Built two platforms from scratch and reworked a third, so employees could see why a job was recommended to them.
- Explainable AI
- End-to-end UX
- Usability research


Redesigning onboarding and subscriptions for an online therapy platform around trust
Solo across 5 product areas, from the first sign-up to the ongoing sessions.
- Trust & safety
- Onboarding
- Subscription UX



